What makes us the go to?
Be Interactive services will have very wide application, with many markets suitable for engagement with a skilled and proactive sales team. Initial target markets have been identified as Fundraising, Telecommunications, Security and Lottery.
Fundraising in the USA
The fundraising industry in the United States yielded over $449.5 billion in charitable giving in 2019. This amount comprises of donations from American individuals (69 per cent), corporate giving (4.7 per cent), and foundation giving (16.8 per cent). This represents a total growth of 5.1 per cent from the previous year and has consecutively grown over the past 6 years. These charitable donations primarily were bestowed to religion (29 per cent), education (14 per cent), human services (12 per cent), grant making foundations (12 per cent) and health (9 per cent).[i] The record giving levels in the US in 2019, can be associated with key economic factors such as disposable personal income, stock market performance and gross domestic product. In 2019, these economic factors all experienced strong growth which would allow donors to contribute more to their giving.[ii] Key market players dominate the industry with The Y (YMCA of the USA) leading the non-profit organisation with a total revenue of $8 billion. Revenue for non-profit organisations typically comprises of public support, governmental support, program revenue and investment income.[iii]
The donation methods of donors show a majority preference to donate online via a credit/debit card as opposed to other methods. This is reflected in the increase to overall online revenue by 23 per cent in 2021. The corporate donor market also demonstrates a considerable increase in charitable giving, with the 10 most generous corporations donating over $2 billion annually to non-profits, while 65 per cent of companies surveyed also provided employees with paid-release time for volunteer programs in 2017
[i] National Philanthropic Trust. (2020). Charitable Giving Statistics. Retrieved from https://www.nptrust.org/philanthropic-resources/charitable-giving-statistics/
AskRight. (2020). Fundraising Insights From the Giving USA 2020 Report. Retrieved from https://www.askright.com/fundraising-insights-from-the-giving-usa-2020-report/
Hrywna, Mark. (2019). NPT Top 100 (2019): An In-Depth Study of America’s Largest Non-Profit. Retrieved from https://www.thenonprofittimes.com/report/npt-top-100-2019-an-in-depth-study-of-americas-largest-nonprofits/
Telecommunications in the USA
The North American telecommunication service market grew by 0.7 per cent in 2019, reaching a value of $357.4 billion. This value is forecasted to reach $395.1 billion with an increase of 10.5 per cent by 2024.The US market represents 86.8 per cent of the North American revenues with a current value of $310.2 billion. The market is highly rival with low level of service differentiation causing competitors to compete based on quality, brand awareness, functionality and value pricing.
Market grew by 3.8 per cent to reach 785.7 million users and is expected to increase by 16.9 per cent to reach over 918.3 million users in 2024. However, despite this growth, the US market has seen a diminishing growth trend in 2015-2019 falling by 0.8 per cent, this is consistent with declining prices of wireless telecommunication services, induced by lower production costs. This forecasted growth by 2024 can be attributed to improved living conditions, GDP growth, and boosted consumer confidence to spend more. Additionally, greater tariff stability and the 5G roll-out will all provide additional growth to the market. However, the impact of the COVID-19 on this market is yet to be determined.
[i] MarketLine. (2020, June). Telecommunication Services in North America. (MarketLine Report: 0205-2145). Retrieved from www.marketline.com
Security Industry in the USA
The security services industry in the US is currently worth $46.3 billion in 2021, growingly at annualised growth rate of 3.4 per cent since 2016.[i] The industry employed over 820,000 security guards in 2018. Furthermore, the three largest companies in the US for outsourced security services are G4S, Securitas, and Allied Universal Security Services, with a combined revenue of $14.9 billion. Allied Universal Security Services was one of the fastest growing competitors with over $5.3 billion in reported revenue in 2017.[ii] Growth in the industry will be dependent on a real and perceived risk of crime and by accelerating
[i] IbisWorld. (2021, February). Security Services Industry in the US – Market Research Report. Retrieved from https://www.ibisworld.com/united-states/market-research-reports/security-services-industry/
[ii] Statista. (2019). Security Services Industry in the US – Statistics and Facts. Retrieved from https://www.statista.com/topics/2188/security-services-industry-in-the-us/
economic activity, especially in new businesses and new users of security services. Technological innovations in security equipment may also assist to boost security service revenue. This is generated through the use of digital video and audience surveillance and analytics, which will assist to create more demand for security consultancy services. However, increased technological developments may also pose a threat to the industry as it may allow spaces to be effectively monitored and secure without the use of traditional security personnel.[i]
[i] Freedonia. (2015). Private Security Services. Retrieved from https://www.freedoniagroup.com/industry-study/private-security-services-3268.htm
Lottery in the USA